Looking for Growth?
Scale your Startup Faster with a Fractional CMO.
Access strategic marketing expertise when and how you need it.
Transform your business: Fix critical gaps today, build capabilities for tomorrow.
Drive commercial impact with confidence
Marketing strategy that’s closely aligned to your business goals. No fluff. Faster time to value.
Strengthen your marketing muscle
Get an experienced leader or coach for your in-house marketing team.
Engage with flexibility
Expertise that’s right-sized for your business needs. Hire me as a key member of your leadership team or as an on-demand advisor.
What founders and partners say
Prioritize what matters most to your business.
Grow
Drive scaled acquisition post PMF. Expand to new products, channels or markets.
Align marketing goals to business objectives
Assess resourcing and capabilities
Plan for the future with an opportunities roadmap
Build an integrated marketing plan across content, channels and customer experience
Optimize
Make your marketing more sustainable. Pivot to value-based outcomes.
Review unit economics vs. marketing ROI goals.
Assess channel strategy and spend vs. contribution.
Audit E2E customer journey from creative to conversion.
Prioritize opportunities for improvement.
Frequently Asked Questions
What is a Fractional CMO? How does this work?
A Fractional CMO (Chief Marketing Officer) is a senior marketer who is part of your leadership team, but works part-time (typically 1 - 3 days a week) vs. a full time CMO.
On average, he / she has 15+ years of marketing experience and has a strong track record of managing teams. Although a fractional CMO is not a permanent hire, he/ she operates as a business leader and is accountable for delivering results. Fractional CMOs tend to be hired on a day rate or a monthly retainer basis. They can come on board for 3-6 months or longer depending on the needs of the business.
How do I know if I need a Fractional CMO?
If you run a startup or scaleup that requires leadership expertise and deep functional experience, but you can’t afford to hire a full-time CMO - then it’s likely you need a Fractional CMO. Explore engagement options to learn more or get in touch.
If you're based in Singapore, here's more on how I work with founders here.
I’m not sure about what kind of marketing support I need? What should I do?
No problem! I know the world of marketing and fractional talent can seem complex at first glance. Take a look at the engagement options available from fractional to on-demand expertise. If that doesn’t help, feel free to email me with your questions.
I’m interested! What happens next?
That’s great! Tell me about your business to get started. I look forward to getting to know you.
If there’s a fit, I will send over an initial proposal & scope of work to you after our discussion. Once we’re aligned, we’ll sign an MSA and get started.
Alternatively, if you’re just looking for strategic expertise on a one-off or ad-hoc basis vs. a longer time frame, you can book a 30 min or 45 min strategy session right away.
