Type of engagement
Typical funding stage
Team engagement
External facing
Minimum commitment
Cost
Start Small
On-Demand
Works best for ad hoc or one-off support for key inflection points.
Bootstrapped, Seed & Series A
30 or 45 mins, 1:1 video call
30 mins: $175, 45 mins: $250
For Bootstrapped, Seed & Series A
30 or 45 mins, 1:1 video call
No minimum commitment
30 mins: $175, 45 mins: $250
Level Up
Advisory
Works best for startups that need ongoing advisory input and expertise.
Seed & Series A
4 hours a week including 2 video calls with founder & marketing team
Team coach and mentor
3 months
Custom
For Seed & Series A
4 hours a week including 2 video calls with founder & marketing team
Team coach and mentor
Minimum commitment: 3 months
Custom pricing
Accelerate
Fractional CMO
Works best if you need a senior marketer embedded in your team.
Series A & Series B
1-3 days a week,
hybrid (SG based) or remote
Active team management
6 months
Custom
For Series A & Series B
1-3 days a week, hybrid (SG based) or remote
Active team management
External facing (eg. press or investor presentations)
Minimum commitment: 6 months
Custom pricing
Frequently Asked Questions
What is a Fractional CMO? How does this work?
A Fractional CMO (Chief Marketing Officer) is a senior marketer who is part of your leadership team, but works part-time (typically 1 - 3 days a week) vs. a full time CMO.
On average, he / she has 15+ years of marketing experience and has a strong track record of managing teams. Although a fractional CMO is not a permanent hire, he/ she operates as a business leader and is accountable for delivering results. Fractional CMOs tend to be hired on a day rate or a monthly retainer basis. They can come on board for 3-6 months or longer depending on the needs of the business.
How do I know if I need a Fractional CMO?
If you run a startup or scaleup that requires leadership expertise and deep functional experience, but you can’t afford to hire a full-time CMO - then it’s likely you need a Fractional CMO.
What are the responsibilities of a Fractional CMO?
Fractional CMOs take on all the responsibilities of a full-time CMO and are likely to focus on the startup’s critical business and marketing priorities during their engagement.
A few of these responsibilities could include:
- Building a solid foundation for growth
- Improving marketing ROI and optimizing CAC for sustainable growth
- Managing and coaching the in-house marketing team or contractors / agencies
- Setting up the right marketing capabilities or infrastructure as the business scales
- Advising the founder on the marketing team structure and assisting in the hiring process
- Representing the company to investors, partners or press
What are the benefits of hiring a Fractional CMO?
Fractional CMOs have likely spent many years solving marketing problems, managing teams, influencing stakeholders and scaling businesses across diverse industries. You’ll benefit from this breadth and depth of experience at a fraction of the cost incurred by a large company to hire them full time.
A Fractional CMO is particularly useful during the following inflection points:
- You’ve just received a new round of venture funding with ambitious growth targets to hit this year
- You’ve been chasing unsustainable growth and need an experienced leader to optimize your marketing and lower CAC
- You’re launching a new product or expanding into a new market
- Your existing CMO or VP Marketing has left and you have a gap in leadership to fill before you onboard a full time hire
Questions? Need more clarity about engagement options?
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