Hello, I’m Priyanka.
I’m a marketing leader with 17 years of diverse experience across Google, Expedia, Dell EMC and other companies. I’ve been in global and APAC leadership roles across B2B and B2C remits, with a clear focus on driving scale and commercial outcomes.
I started Crux Advisory because I wanted to get back to the ‘first principles’ of growth and marketing strategy and infuse that thinking from the ground up in early-stage companies.
To level up and focus on what really matters to the business vs. obsess about delivering vanity metrics. To truly be integrated and channel agnostic. If all we have is a performance marketing hammer, everything can look like a nail.
And yes, as a marketer who’s earned her stripes in data-driven teams in the world of Tech, I do care deeply about marketing measurement and ROI, but I also value creativity and intuition.
At the end of the day, I’m a proud marketing generalist. A Swiss army knife with a breadth of skills, coupled with boundless curiosity and a hunger to deliver impact. That’s what keeps me stimulated.
I hope to share that with you and be a part of your journey.
Connect with me on LinkedIn or email me at priyanka@cruxadvisory.co if I’ve piqued your interest.
I also publish a bi-weekly Substack that demystifies the art and science of marketing and includes quick takes on Asia, tech and innovation.
I’d love to hear from you.
noun, Plural: crux • es, cru • ces
Accomplishments
Led Performance Marketing for the APAC region, and managed a team that delivered $700M+ annual revenue across multiple business units.
Led the acquisition and onboarding of global hotel supply across the travel marketplace, grew the online channel 3X with efficiencies up 75% vs. offline.
Scaled online lead generation for SE Asia and drove accelerated pipeline at 60% lower cost per lead with 5X the ROI of offline vehicles.
Industries
B2C and B2B SaaS
Travel Tech
eCommerce and Retail
Consumer Products
Capabilities
Digital strategy
Growth and Performance Marketing
Content and social media strategy
Lead generation
“I highly recommend her to founders.”
As a founder, you don't want to hear another vague piece of advice you don't know how to act on. Priyanka gives targeted practical advice. She understands marketing inside out: from strategy to the tiniest productivity tools. She walks you through the mechanics behind marketing channels, what tactics to test, and what tools to use. Priyanka is also a pleasure to work with. She truly cares about our work and spends time understanding the business and our customers. I feel very supported.
“Priyanka understands the unique challenges faced by startups.”
We consulted with Priyanka to improve our marketing performance and get advice on how best to structure our team. She understood the unique hurdles faced by startups and gave us practical and commercially feasible solutions. Her ability to provide actionable insights and communicate clearly positions her as an expert in her field. She also challenged our assumptions and gave us frank feedback which was invaluable and exactly what we wanted from an external consultant.
“I wholeheartedly recommend her as a speaker for any marketing event.”
I extended an invitation to Priyanka to address my growing community, and in a mere 90 minutes, she astounded everyone with her knowledge. Her talk was not only highly informative but also delivered with remarkable professionalism. Priyanka's dynamic energy kept the audience engaged throughout the session. We had so many questions that she answered in so much depth - everyone was left astounded. Based on this experience, I wholeheartedly recommend her as a speaker for any marketing event.
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