Build an acquisition marketing plan for the
0-1 stage of your startup.
You’ve nailed product-market fit. Congratulations! What’s next? The transformation from initial traction to a scalable growth engine.
If this sounds daunting, I can help.
We know growth comes in many shapes and sizes - some sustainable, some not. You’re more likely to succeed if your acquisition plan aligns to your business model, financial expectations, and available resources.
As a Fractional CMO or advisor for your startup, I can help you build a solid foundation for growth.
I will develop an integrated acquisition plan in collaboration with your in-house marketing team or agencies. I won’t just “hand off” a bunch of pretty slides, I’ll be there for the journey after to ensure strategy translates to effective action.
Strategy review and alignment
Understand business ambitions and expected timelines
Reconfirm and validate Product-Market Fit
Align marketing goals to business objectives
Assess budgets and resourcing
Capabilities and readiness
Value proposition, messaging and core creative assets
Target audience: Review Ideal Customer Profile (ICP), size addressable audiences
Digital assets & infrastructure: App/website, CRM, social media platforms
People and skills check
An integrated marketing roadmap
Prioritized routes or channels (paid / organic) to test
Audience targeting and messaging focus
Success metrics & key performance indicators (KPIs)
Supervise execution & track results; pivot as needed
Expansion or new test & learn opportunities
Recommendations to optimize customer acquisition
What are the benefits of an acquisition marketing plan?
Start strong, avoid errors. Build a repeatable growth motion from strategy to tactics.
Scale revenue, improve marketing effectiveness: Prioritize the right channels for greater business impact and optimized customer acquisition cost (CAC).
Create a superior acquisition and onboarding experience: Amplify 'aha' moments or address points of friction across the user journey.
Secure your next funding round: Hit critical business milestones for existing or potential investors.
Future-proof your marketing: Invest in new capabilities and infrastructure as you scale.
Choose your own path to Growth. Engage on your own terms.
How to Engage
I’m not sure about what kind of marketing support I need? What should I do?
No problem! I know the world of marketing and fractional talent can seem complex at first glance. Take a look at the engagement options available from fractional to on-demand expertise. If that doesn’t help, feel free to email me with your questions.
I’m interested! What happens next?
That’s great! Tell me about your business to get started. I look forward to getting to know you.
If there’s a fit, I will send over an initial proposal & scope of work to you after our discussion. Once we’re aligned, we’ll sign an MSA and get started.
Alternatively, if you’re just looking for strategic expertise on a one-off or ad-hoc basis vs. a longer time frame, you can book a 30 min or 45 min strategy session right away.
